Project Overview: Shopping Experience Optimization Application
The Tokyu Plaza App project focuses on developing a mobile application that enhances the shopping experience for customers visiting Tokyu Plaza shopping centers. The application provides a wide range of features, including store information, indoor maps, promotions, loyalty points, event updates, and online customer support.
Developed under a Labo contract since December 2018 and remaining active, the application is designed to continuously evolve alongside customer needs and retail operations, delivering long-term value through digital engagement.
Client Background & Business
Challenges in Retail Experience
Tokyu Plaza operates large-scale shopping centers that attract a high volume of visitors. Prior to the mobile application, customers relied on physical signage and fragmented online channels to access store information, promotions, and event details, limiting engagement and convenience.
- Client: Tokyu Plaza – Retail Shopping Center Operator
- Industry: Retail & Shopping Center Management
The client’s key challenges included:
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Providing real-time store and promotion information.
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Improving in-mall navigation and customer convenience.
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Increasing customer engagement and loyalty.
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Offering digital customer support within the shopping journey.
Our Solution:
Developing a Multi-Platform Retail App
JVB designed and developed a mobile application that serves as a digital companion for shoppers at Tokyu Plaza centers. The solution focuses on usability, scalability, and long-term maintainability to support continuous feature expansion.
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01
Native iOS application development using Swift
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02
Cross-platform mobile development for Android using Flutter
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03
Integrated store directories and interactive maps
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04
Promotion, event, and loyalty point management features
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05
In-app customer support functionality
This approach ensures a consistent and engaging experience across mobile platforms.
Key Features
of the Tokyu Plaza App
Store information and directory browsing
Interactive shopping center maps
Promotions, campaigns, and event updates
Loyalty points and customer engagement features
Online customer support access
Ongoing feature updates and enhancements
These features help customers plan, navigate, and enjoy their shopping experience more effectively.
Our Role and Contributions
in the Tokyu Plaza Project
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Mobile application architecture design
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iOS development using Swift
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Android development using Flutter
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Feature implementation and optimization
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Ongoing maintenance and enhancement support
JVB provides a four-member development team under a Labo contract, supporting continuous development and long-term operation of the application.
Impact & Results
As an actively maintained application, the Tokyu Plaza App has delivered ongoing benefits to both customers and retail operators:
Before
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Customer convenience:
Shoppers relied on physical guides and static information. -
Engagement:
Limited digital interaction reduced customer retention. -
Navigation:
Finding stores and events required manual effort. -
Support access:
Customer support was not integrated into the shopping flow.
After
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Customer convenience:
Centralized mobile access improves shopping efficiency. -
Engagement:
Promotions and points encourage repeat visits. -
Navigation:
Interactive maps simplify in-mall movement. -
Support access:
In-app support enhances customer satisfaction.
The Tokyu Plaza App continues to enhance retail experiences through ongoing digital innovation.
Technologies We Used
Our engineers leverage a modern and diverse AI tech stack to ensure every solution is robust, scalable, and efficient.
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iOS
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Swift
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Android
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Flutter
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Dart
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Firebase
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REST API
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Apple Push Notification Service
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Google Maps SDK
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